Connecting psychology, AI, and business
The Nustory Project explores the intersection of psychology, artificial intelligence (AI), and business to uncover transformative insights and practical applications for the modern world. We bring together leaders of the academic and business communities to create the best in research-driven yet practical business education. With AI reshaping how businesses operate, Nustory focuses on the human element, emphasizing how psychological principles can amplify the potential of AI-driven strategies in decision-making, innovation, and value creation.
The Nustory mission
We are committed to preparing individuals and organizations to excel in this AI-powered era by unlocking the potential of psychology in business. Through education, research, and collaboration, we explore how psychological insights can enhance the application of AI, making it more ethical, impactful, and human-centered.
At Nustory, we’re obsessed with what happens when business, psychology, and AI collide. Our mission? To bridge the academic and corporate worlds, and explore how these powerful forces reshape modern business practices. Since 2015, we’ve brought together business leaders, AI innovators, and academics to rethink how these disciplines drive the future. Grounded in cutting-edge research and guided by hands-on experience, we create a space where bold ideas can thrive.
We believe the future of business lies in technology amplifying our understanding of human behavior. The result? Smarter, more empathetic companies that can outperform by creating superior experiences. At Nustory, that future is already in motion.
What we do
The Nustory Project offers a multidisciplinary platform for learning, experimentation, and real-world application. We engage students, business leaders, and nonprofits in immersive programs that blend academic theory with hands-on practice:
- Academic partnerships: Students collaborate with startups and nonprofits to design AI-powered strategies that integrate psychological principles. These initiatives include branding experiments, campaign analysis, and data-driven recommendations, all developed within a guided learning framework.
- Research and insights: We investigate the psychological factors influencing AI adoption and effectiveness, uncovering how businesses can harness this synergy to create meaningful impact.
- Workshops and seminars: Interactive sessions empower participants to explore the ethical, psychological, and operational challenges of AI in business, ensuring a balanced approach to innovation.
Who we are
The advisors to the Nustory Project are distinguished leaders from top-tier institutions and global businesses, bringing unparalleled expertise and diverse perspectives to guide our mission.
Project Founder
Daryl Pereira, Senior Content Marketing Manager, Corcentric
“We prepare students of business, regardless of where they are in their career, not just for the current landscape but also for future shifts in the industry.”
Thought leadership
We have assembled a remarkable group of thought leaders from world-renowned universities, leading corporations, and innovative startups, ensuring a wealth of expertise and perspectives to advance our mission.
Check out the Nustory blog and the Business Schooled podcast to dive deeper.
As AI continues to transform the business world, understanding its psychological implications is essential for sustainable success. By focusing on the interplay of human behavior, technology, and business strategy, Nustory aims to redefine how organizations approach AI—not just as a tool but as an extension of human potential.